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JOSEPH K. BERMAN

DATA-DRIVEN STORY TELLER. MBA 2019.

ABOUT ME

JOSEPH K. BERMAN - Digital Marketer & Business Analyst

Hi, I'm Joseph K. Berman -  welcome to my virtual resume!  I'm an American digital marketing professional currently based in the United States.  I work in the performance marketing division of a data company, and am studying for an MBA with a focus on Business Analytics from The University of Alabama (Class of 2019).  In tandem with the SAS data mining courses at the University, I am pursuing a Microsoft Professional Certification in Data Science.   What motivates me is continuing to learn to bridge the gap between data science and business insights.  My goal is to take in complex information, distill key insights, and communicate them in an understandable way across your organization. So please, have a look around and feel free to contact me anytime.  Thanks for stopping by!  You can download a PDF of my resume here.

Regards,

SKILLS

I AM REALLY GOOD AT THE FOLLOWING TECHNICAL SKILLS

PPC Marketing
90
Data Analytics
66
WordPress
75

I LIVE DATA DRIVEN MARKETING.

Talk to me about AdWords, GTM, Analytics, Python, SAS, Facebook Business, and more...

EXPERIENCE

PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE

Randall-Reilly

Performance Marketing Coordinator

Develops and manages B2B & B2C digital marketing campaigns for mostly industrial/transportation industry clients.  Primarily focused on Google Search, Google Display Network, YouTube, and Facebook advertising.  Responsible for keyword research, ad copy writing, creative development and campaign optimization.

April 2017 - Present
June 2015 - Present

GoodMoose Digital Solutions

Founder / Freelance

Develops WordPress sites for business clients.  Implements E-Commerce and IDX/MLS solutions for business and real estate clients.  Drives customer engagement through corporate social media management.  Achieves business objectives with PPC marketing campaigns.

Jewish Federation of San Diego County

Senior Development Manager

Spearheaded $400,000+ annual Chai Club fundraising campaign.  Achieved record attendance of over 1,100 attendees at Men's Event fundraiser gala.  Spoke publicly and wrote speeches for fundraising events.  Conceptualized and coordinated development of new recurring donor engagement events.

July 2013 - June 2015.
February 2011 - June 2013

AIPAC

Assistant Area Director

Served as Assistant Area Director for San Diego and Palm Springs County.  Trained political activists for meetings with Members of Congress and other VIPs.  Chaired meetings of political leadership councils, and recruited new members for political giving cadres.

United States Navy

Boatswain's Mate

Served as an enlisted man onboard the USS Vella Gulf (CG-72).  Deployed in support of Operation Enduring Freedom (Afghanistan) and Operation Iraqi Freedom.  Served in leadership positions such as Boatswain's Mate of the Watch.

July 2001 - July 2005

EDUCATION

Degrees and Professional Certifications

AdWords Professional

Google

04/2017

Certified

Obtained Google AdWords Certifications in Search, Video, and Display Marketing beginning April 2017.

Master of Business Administration

University of Alabama

05/2019

In Progress

Concentration in Business Analytics.  Heavy focus on Data Mining and Data Management through SAS platform.  Graduation Date: May 2019.

Bachelor of Arts

University of Alabama

12/2010

Graduated

Major in International Relations with a focus on Middle East & North Africa.  Minor course of study in Arabic Language.  Twice named to Dean's List.

PORTFOLIO

ORIGINAL SOCIAL MEDIA GRAPHICS

  • ALL
  • Facebook
  • E-Book Cover
  • Real Estate Flyer

TESTIMONIAL

WHAT OTHER PEOPLE HAVE TO SAY

BLOG

TIPS, TRICKS, THOUGHTS, AND INSIGHTS

Communication is the Key to Trust!

We often get so caught up in the technical aspects of our trade that we forget about the human element of it. Normally on my blog I like to cover news and technical topics about data-driven digital marketing and story telling. However, today I thought I’d write a brief post about something a little different: […]

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Trajectory Adjusted Projection For Better Data

What is Trajectory Adjusted Projection? When I first started working as a Performance Marketing Coordinator at Randall-Reilly, I was impressed with the large tool set we were given to accomplish our jobs.  I had to learn a dizzying array of utilities from AdReport to Zapier within my first couple of weeks on the job.  Once […]

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SOCIAL CONNECT

FIND ME ON SOCIAL MEDIA

CONTACT

Email: josephkberman@outlook.com

Direct: 619.323.5381